search

A significant legal battle is unfolding between Google and the Department of Justice (DOJ), potentially reshaping the tech giant's structure. As part of its antitrust case against Google, the DOJ has proposed remedies ranging from business practice ... changes to divesting major assets like Google Chrome. But what might happen if Chrome is sold off? Who could buy it, and would these measures truly foster a competitive landscape? The DOJ's Push for Structural Remedies In its ongoing antitrust case, the DOJ accuses Google of monopolizing general search services and search advertising. After Judge ... (view more)

The Department of Justice says it may ask a judge to forcibly break up Google's business over its alleged monopoly abuses. Google called it an overreach and says such a move could kill Android or Chrome. Google lost a court case in August for ... breaking antitrust laws in the way it built up and maintained a 90 percent market share in online searches. The DOJ must now put proposals before a court on how to remedy this breach. In a preliminary filing, the DOJ says it is considering the most serious option of "structural remedies". That could mean Google would no longer be able to maintain its ... (view more)

Two studies both say Google's search rankings help only the company itself. One says the ranking algorithm worsens the experience for users, while the other says paid placements in the rankings doesn't even benefit businesses. The first study is ... from WalletHub, which looked specifically at searches for 48 terms related to credit cards and banking. It claims that in more than a third of searches it carried out, the entire top 10 results were from pages that didn't have any editorial content and were simply promoting financial services for paid advertisers. (Source: wallethub.com ) (While some ... (view more)

Google has significantly scaled back its use of AI-generated "answers" on its search results page. It's also sourcing less of the "facts" from discussion forums such as Reddit. The changes are to the "AI Overview" feature, which replaced a similar ... feature called "Search Generative Experience". In both cases, it meant Google creating text that appeared at the top of the search results page, ahead of the normal list of links to relevant websites. The feature is primarily designed to answer questions without the need for the user to visit a website. The "answers" are a summary of information on ... (view more)

Google appears to be rethinking its use of AI generated "answers" in search results page. It comes as tech experts figured out a workaround to disable the AI generated answers in the first place. The company recently launched what it calls Search ... Generative Experience behind the scenes, and "AI Overview" in search results. It kicks in when it thinks the user is trying to get a specific answer to a specific question rather than simply searching for a website or exploring a wider topic. The AI Overview appears at the top of the results before any links to websites and is rolling out to all ... (view more)

Google is reportedly considering charging users to get AI-based search results. It would be the first time the company had a fee for using its search tools. The plans were revealed by the Financial Times, which says it got details from "three people ... with knowledge of [Google's] plans." The technology for the charging is already in development and it's now simply a case of deciding whether to go ahead with the plan. (Source: ft.com ) There's no suggestion whatsoever that Google will start charging for its core search engine results. Instead a subscription fee would apply to extra results ... (view more)

Recently, Google has started baking artificial intelligence (AI) into its standard search results. However, the new AI-powered responses have been criticized for giving credibility to scams, including leading users to malicious sites where their ... systems could be compromised by ransomware and similar. Although the baked-in artificial intelligence results have already been available for people who have intentionally asked to try it, what's important to note is that Google is now rolling it out for some ordinary users when they carry out a search. The idea of the new tool is to better handle ... (view more)

Google says its next search algorithm update will dramatically reduce the number of low quality results people see. It's particularly targeting sites that prioritize getting high search rankings over providing useful content for readers. The company ... says tests of the new algorithm showed that, when combined with a similar update in 2022, it reduced "low-quality, unoriginal content in search results by 40%." Of course, that measurement involves a subjective measure of what content qualifies as low-quality. (Source: gizmodo.com )) Quality Over Quantity According to Google, the algorithm update ... (view more)

Google has come up with a new twist when it comes to searching on mobile devices. Users of some Android handsets can draw a circle round text or images on their screen to search. The "Circle to Search" feature will also let users ask specific ... questions relating to what they have selected. Unlike many search tools, this will work directly in any app, not just the Chrome browser or other Google applications. Google gives the example of searching for information relating to a video or social media posts. (Source: blog.google ) The search results will then appear in a pop-up window. Users can tap ... (view more)

A change to Google's search algorithm for local rankings has prompted fierce debate about what information is most useful to customers. The rankings now vary minute to minute based on listed opening hours. The change affects "local pack ranking". ... That's the section that appears at the top of many Google search results pages showing three businesses close to the user's location and relating to the search. The section, often marked "Places" gives basic information about the business including its address and user ratings. Many business recently noted their appearance or non-appearance in this ... (view more)