personalized

The content of video ads you see on YouTube could be personalized based on your online history, thanks to new advertiser tools. The video clips could automatically adjust based on sites you've visited, apps you've downloaded and even the places ... you've been. It's all possible thanks to Google offering a series of new tools for advertisers. One is known as "Custom Affinity Audiences," which means ads aren't simply placed next to (or before) relevant videos. Instead they are specifically targeted at users who are likely to find the content relevant. While the tool has already been ... (view more)