penalize

Google is experimenting with ways to inform Chrome users when a web site likely to be slow to load. In doing so, it wants to penalize poorly coded sites - though critics say that's not always the main reason for a delay. The idea is a form of ... "badging" that will appear in the browser. It's a sign of how potentially controversial the subject is that Google is thinking of informing users in this way rather than simply downgrading such sites so they appear lower in search rankings. The initial tests will be based around the general point of whether a site is slow to load. Later on, Google may ... (view more)