marketing

Microsoft's marketing division has undergone some significant changes in recent days, as the company laid off approximately 200 employees. Some of its most prominent Xbox marketing executives have even left for industry rival, Apple. According to ... reports, the recent layoffs were almost entirely limited to the Seattle area, and are designed to eliminate redundant positions and clear up where responsibilities lie. To many observers, it appears that Microsoft's goal in the restructuring is to improve the efficiency of the company's marketing. 3% Cut From Microsoft's Marketing Force It also ... (view more)

In a surprisingly frank admission, Microsoft CEO Steve Ballmer has said the company's Kin phones were a mistake. Ballmer's comments were not so much about the handsets themselves, but rather the way they distracted the company's attention from the ... upcoming Windows Phone 7 system. Microsoft Kin Phone Fails to Catch On The company released two handsets, the Kin One and Kin Two, earlier this year after several years of development. Although the phones received positive reviews, they failed to catch on. The major problem: while they appeared to be aimed at teenagers and young adults, the Kins ... (view more)

If you want a quick peek into the future of Internet marketing, go to an Ad:Tech show. I went to the 'Ad:Tech Spring' held in San Francisco last week and the future of the Internet appears very bright. First, let me explain Ad:Tech. For 10 years, ... Ad:Tech has been the place to go for brand advertisers, agencies, online publishers, and, well, nerds, if they wanted to find out about who's doing what in the digital marketing arena. This year approximately 10,000 Internet marketers (or would-be Internet marketers) congregated at SFO's Moscone Center to hear papers like "Marketing with Downloadable ... (view more)

Infopackets Reader Glen H. writes: " Dear Dennis, I am a bit concerned about the kind of marketing engaged in by some of the software developers that you recommend -- PC Tools, for example. 'Get a free scan,' they say. And so you do, and they find ... 150 problems on your machine. Then they say, 'Buy our software and fix these problems.' I really think that this is deceptive marketing. If the company wants to give a free scan and clean, I would have no argument with that, but this sort of marketing 'come on' leads one to think that the first scan was a sham -- and it may very well have been. The ... (view more)