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Microsoft Ignites New Music Program

by Stefania Spagnuolo on June, 12 2007 at 08:06AM EDT

Music buffs unite! Microsoft has just launched Ignition, a new music initiative aimed at giving new recording artists exposure via various Microsoft channels. The Ignition program will utilize Zune, Xbox and MSN to offer exposure to new artists for ... over a month. Zune Marketplace and Zune.net will offer free downloads and features, Xbox LIVE Marketplace will feature video downloads, and MSN Video and MSN Music will provide promotional video and music streams. (Source: tech2.com ) As Microsoft's director of music marketing Christina Callo explains, "the Ignition program is designed to help ... (view more)

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