campaign

A fitness trainer says she was banned from Facebook after criticizing a plus-sized lingerie firm's marketing campaign. The news has reawakened the debate about Facebook's attempt to regulate what it deems offensive content. Maria Kang is no stranger ... to controversy. In October she published a photograph of herself in a sports-style bikini, showing off a lean and toned body. The picture also showed her three young children, the oldest of whom is just three. Kang captioned the picture with the line "What's your excuse?" It was meant to be a dig at mothers who aren't in such athletic shape. ... (view more)

Microsoft has chosen an unusual way of dealing with critics of its newest version of Internet Explorer (IE). In a new TV commercial, the company openly mocks a stereotypical critique of the new Internet browsing software. The ad involves a fictional ... character named "Eugene Finlon." The TV spot shows Finlon -- who is young, wears a cut-off shirt, and lives in a dark, dank apartment -- visiting sites that praise Internet Explorer. Finlon responds to the praise by leaving comments boldly attacking the browser's quality. (Source: youtube.com ) IE: Only Good for Downloading Other Browsers? For ... (view more)

Microsoft has launched a new advertising campaign designed to draw web searchers away from Google and towards the Redmond, Washington-based firm's own Bing search engine. Dubbed "Bing It On," the campaign gives users the ability to find out which ... search service they like better: Google or Bing. Microsoft started the campaign with the new website " bingiton.com ". The site asks visitors to enter five search terms. When they do, it presents them with the top results from both Bing and Google, side-by-side. The user is then asked to pick which results page they prefer. Microsoft Unveils Search ... (view more)

A 29-year-old New Zealand man reportedly got more than he bargained for when he bought an MP3 player from an Oklahoma thrift shop. When Chris Ogle hooked up his MP3 player to sync with his computer, he found 60 files containing military information ... including the names and personal details of American soldiers stationed in Afghanistan and Iraq including: cellphone numbers, information that appeared to be from a mission briefing, details of military equipment deployed to the bases, and social security numbers. (Source: tvnz.co.nz ) Files found were marked with a warning saying the release of ... (view more)

Microsoft is attempting to get people talking about their search engine through the launch of a new campaign strategy that will offer perks to people and advertisers who use Live Search. One incentive is called "Cashback", which will benefit the ... consumer while ensuring a tremendous increase in online sales for companies who advertise with Live Search. When a user selects an ad on Live Search and makes a purchase, Microsoft will use some of the ad revenue to fund a portion of the purchase. (Source: theglobeandmail.com ) Microsoft is also in the trial stages of a "SearchPerks" incentive which ... (view more)

For those of you who hated the Seinfeld Microsoft adverts -- and your responses tell us there are quite a few of you -- there's good news. The tales of Jerry and Bill are done for now, replaced by a relatively direct response to Apple's ... long-standing campaign, "I'm a Mac, and I'm a PC." According to Microsoft, this was the plan all along: a spokesman says the two Gates and Seinfeld ads were simply a teaser and the firm hasn't cut the series short. That makes the ads -- short on either plot or message -- even more baffling, as well as making Seinfeld's $10 million payoff seem even more ... (view more)

The One Laptop Per Child campaign is said to be one of the largest foreign relief efforts to be given no financial government assistance. The campaign hopes to put simple laptop computers in the hands of children from Third World countries. When I ... first reported about the OLPC project back in July, Intel and Advanced Micro Devices (AMD) were embroiled in a battle to see which company would contribute most to the venture. All attention that had initially been focused on the campaign has since been put on the backburner as the nostalgia of charity wore off and profits continued to be the main ... (view more)

According to some security companies, a spam campaign launched under the name of presidential hopeful Ron Paul glutted inboxes across the country last week. As if we needed one more reason to heavily scrutinize the 2008 candidates. For those who ... like Paul, you can be reassured that his campaign team is not behind the spam emails, which use the same tactics employed by male enhancement products and those pump-and-dump penny stock systems. Regardless of Paul's stance on the scheme, many of his supporters worry that the spam campaign has been designed to hurt his own. That could in fact be true ... (view more)

Intel has finally agreed to join the One Laptop Per Child campaign, after months of publicly stating that they had no intentions of ever doing so. One Laptop Per Child is a non-profit, internationally-recognized program that aims to supply the ... developing countries of the world with inexpensive laptop computers. Ironically, before Intel had joined One Laptop Per Child, the campaign had been referred to by many as a plausible Intel rival, since most of the processors used in the inexpensive computers were supplied by industry opponent Advanced Micro Devices (AMD). (Source: itweek.co.uk ) In a ... (view more)

Google and Intel have decided to "go green" and are hoping to start a worldwide campaign that will motivate every computer-maker to do the same. The two technological powerhouses recently unveiled the Climate Savers Computing Initiative, a voluntary ... program that they hope will eventually make energy-saving computers the only ones available on the market. (Source: usatoday.com ) Typically, a standard PC wastes about half of the energy it draws. While power-saving technology is available to manufacturers, it costs roughly $20 extra per PC. While $20 may not seem like very much, it adds up to a ... (view more)