apple

In a recent study Microsoft surpassed Apple in value perception scores, meaning those participating felt they got more value when purchasing a Windows PC. The study, launched by advertising trackers BrandIndex, included some 5,000 people and lasted ... several months. Research began right around the same time Microsoft revved up its popular and controversial ad campaign dubbed "Laptop Hunters," which follows real consumers challenged by the Redmond firm to find the cheapest laptop with a specific set of features. Most of the time they settle on PCs for about $500 to $1,000, making premium Apple ... (view more)

According to popular blog TechCrunch, Apple is in the process of finalizing a sales pitch for Twitter that would see them acquire the microblogging platform for an estimated $700 million. The report comes off the heels of a different rumor ... suggesting that Apple is also in the process of securing the popular computer-game maker Electronic Arts. Rising Popularity to Explain Apple's Interest Oprah and Ashton Kutcher are not the only ones using Twitter. The social networking haven has attracted new users by the hundreds each day since its inception back in 2006. While Apple declined to comment on ... (view more)

The Federal Trade Commission (FTC) is investigating a pair of Google board members who fulfill similar roles with tech giant Apple. Such a set-up would be illegal if it in any way affects competition between the two companies. The investigation ... involves Google chief Eric Schmidt and fellow board member Arthur Levinson. Neither company, nor the FTC, have commented on the story, which recently broke through the New York Times. (Source: nytimes.com ) The FTC is reportedly looking into potential breaches of the 1914 Clayton Antitrust Act which bans people from sitting on the board of two ... (view more)

One of Microsoft's senior executives has fled his post as director of the company's European Xbox operations. Richard Teversham is headed for Apple's business on that continent, ending a decade-and-a-half of service at Microsoft. It's not yet ... confirmed what Teversham will be doing with Apple across the pond, but given the iPhone and iPod Touch's continuing involvement in gaming -- and the promise these games have to eventually challenge the likes of Sony's PSP and even Nintendo's DS -- it's a fairly safe bet that he'll play a significant role in improving interactive entertainment on the ... (view more)

According to reports, Apple is planning to cut its laptop, the MacBook, by around $100-$150. It's as much a response to the competition from netbooks as to the recession. The main source of the rumors is the usually reliable Appleinsider.com site. ... It says Apple's plans to develop a tablet computer -- perhaps like a much larger iPod Touch -- will wind up taking longer than expected. (Source: appleinsider.com ) That's a blow to plans that the tablet will stop users defecting to netbooks, the increasingly popular slimmed-down laptops which offer basic functionality, notably web surfing, at a ... (view more)

Apple has made a move towards constructing its own line of chips by acquiring the services of several IBM and Nintendo designers. It's believed the move is meant to help the company save money in the future. Ask any number of people to name the ... makers of the Mac, iPhone or iPod and expect almost everyone to say " Apple ". However, the truth is that there are many other additional companies needed to manufacture such small, yet complex devices, and so simply answering "Apple" does not tell the whole story. When Apple purchased chipmaker P.A. Semi back in April 2008, many viewed the acquisition ... (view more)

There's nothing hotter in the computer world than the "Netbook" . These slim, light, 8.9" and 10.2" systems feature impressive speed and abilities, so long as you're not looking for a Crysis fix on-the-go. And yet, industry powerhouse Apple doesn't ... seem to want a piece of the pie. Earlier this year, Apple COO Tim Cook referred to netbooks as "much less powerful" than the minimum requirements of the average user. Even with sales of Acer's Aspire One, HP's Mini-Note, and Lenovo's IdeaPad soaring, Apple's execs could only muster this in describing their own feelings about the market: "We are ... (view more)

Apple is set to offer a host of interesting features on the new iPhone 3.0 OS. Among the most anticipated features is the addition of stereo Bluetooth-audio streaming ( A2DP ), which will allow current second-generation iPhone and iPod Touch owners ... to experience the cutting edge of mobile technology. Of course, Apple is expected to roll out additional features that will only be available to those who purchase the latest iPhone and iPod Touch devices. Among these exclusive "hardware features" are high-speed 802.11n WiFi (wireless network) capabilities and FM radio transmission. Transmitter ... (view more)

When's the last time you found a new Apple MacBook for less than $1,000? Never? Base pricing is the focus of Microsoft's recent ad campaign, which launches a frontal assault on its competitor's alleged "Apple tax". Although the last time Microsoft ... worked with popular ad agency Crispin Porter + Bogusky, it ended in Costanza-esque disaster -- however, this time the two are taking a different tact. Rather than prance in a fantasy world where comedians and geeky tech moguls journey across the United States , this new series of ads follows everyday computer buyers in their quest to purchase an ... (view more)

Just in case you aren't satisfied with downloading regular old standard definition movies from Apple's iTunes, keep your chin up: the Cupertino-based company is now offering HD flicks through its popular online store, and for pretty reasonable ... prices, too. For most of us eyeing Sony, Samsung, or Magnavox Blu-ray players, the problem thus far has been price. Most of those players range from $200 to $500 -- too much for the average movie fan even though the price has come down significantly since HD-DVD dropped off the face of the earth . In addition, Blu-ray movies are pretty steep themselves ... (view more)